The Gambling Commission of Great Britain (UKGC) has revealed details of the new initiatives in the field of responsible gambling. In the framework of the UKGC will interact with GVC Holdings, Sky Betting & Gaming, Playtech and SG Gaming to form three industry working groups again to improve the security of gambling.
Headed leading companies in the industry, three working groups will focus on game development and products, advertising technologies, as well as ways to encourage valued customers to participate in gambling.
SG Gaming, a division of Scientific Games and Playtech will lead to the establishment of an industry code for product design, while Sky Betting & Gaming will be overseen by a working group on advertising technology. GVC Holdings, will lead the third group, dealing with issues related to attracting VIP customers to play.
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